My Shingle

Great Advertising for Small Firms

by Carolyn Elefant on August 23, 2006 · View Comments

If you want to sell a small business on using your small firm instead of a large, impersonal firm, I can think of no better marketing than this post from Ed Wesemann who describes, bluntly, what small clients really mean to big firms.

Chris Peterson

This is a great and practical article. My firm is in exactly this situation. As we have grown, we have needed to cut our client list down and recruit the right kind of clients. This has also lead to changes in our marketing and billing practices.
Stark County Law Library Blog

"Great Advertising for Small Firms"

Posted by Carolyn Elefant: ?f you want to sell a small business on using your small firm instead of a
Basquette

Wow. I kept looking for the punchline, but it's no joke, is it? Thanks for pointing that out to us, C.!
Lynn

Wow, I had to keep reminding myself, "yes, people do think this way..." Perhaps thats why I never even applied to "big law" jobs - just didn't have a stomach for considering clients *only* in terms of dollar signs.
RJON@HowToMakeItRain.com

I know what I'm going to be doing with this little gem.
THANKS!!!
New York Small Business Law

Don't be a Victim of your Law Firm's "no Small Business" policy

Via MyShingle I learned about this telling article by a leading law firm consulting company. According to the article, small businesses are bad news for big law firms. Short of telling the client to hit the road, they recommend these
New York Small Business Law

Don't be a Victim of your Law Firm's "no Small Business" policy

Via MyShingle I learned about this telling article by a leading law firm consulting company. According to the article, small businesses are bad news for big law firms. Short of telling the client to hit the road, they recommend these