by Carolyn Elefant on August 23, 2006 · 15 comments
in Marketing & Making Money
If you want to sell a small business on using your small firm instead of a large, impersonal firm, I can think of no better marketing than this post from Ed Wesemann who describes, bluntly, what small clients really mean to big firms.
Don’t be a Victim of your Law Firm’s “no Small Business” policy
Via MyShingle I learned about this telling article by a leading law firm consulting company. According to the article, small businesses are bad news for big law firms. Short of telling the client to hit the road, they recommend these
I know what I’m going to be doing with this little gem.
Wow, I had to keep reminding myself, “yes, people do think this way…” Perhaps thats why I never even applied to “big law” jobs – just didn’t have a stomach for considering clients *only* in terms of dollar signs.
Wow. I kept looking for the punchline, but it’s no joke, is it? Thanks for pointing that out to us, C.!
“Great Advertising for Small Firms”
Posted by Carolyn Elefant: ?f you want to sell a small business on using your small firm instead of a
This is a great and practical article. My firm is in exactly this situation. As we have grown, we have needed to cut our client list down and recruit the right kind of clients. This has also lead to changes in our marketing and billing practices.
I was informed of the different blog you have provided here in your site. This only simply says that small business firm is not only a simple one but it really means a lot. The reader will be glad of the information about how important small businesses are. Hope to visit your site again, to read more.
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