I’m not a professional marketer. But as someone who speaks and writes about going and growing solo, I’m often asked to speak about what lawyers can do to attract and retain clients. It’s the kind of talk that could put me to sleep because we’ve all heard it before: network, have an online presence, send client newsletters…the list goes on. So I’ve taken a different approach, focusing on why certain marketing techniques matter, so that you can prioritize them for your practice. Let me know what you think about the look of this presentation and whether it’s helpful.