My Shingle

Summertime, Selling and the Solo

by Carolyn Elefant on June 22, 2011 · 2 comments

in Marketing & Making Money, Networking, New Marketing Ideas

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So, it’s summertime for the solo, and surprisingly, the selling is easy. At least, I’ve always thought so. For starters, lots of law practices slow down, what with clients, other judges and lawyers on vacation and many lawyers have time on their hands. Moreover, with the economy in its current state, it’s a buyer’s market for hiring motivated law students who can help you with a variety of marketing ideas that you may have put off – like a law review article, webinar or starting a blog. Plus, working with a law student during a summer lull gives you a chance to flex your delegation muscles without the pressure of critical or imminent deadlines.

Summer is also conducive to reconnecting with colleagues. Because of the less hectic pace, you should be able to enjoy a few leisurely outdoor lunches, or break away in time to make a 5 pm happy hour. If you’re more ambitious, you might try inviting a group of your office mates or listserve colleagues to a baseball game or organize outside activities like a hike or volleyball or ultimate Frisbee.

Of course, summer’s greatest enticement – a slower pace and relaxation – is also its greatest drawback, because it can make us less disciplined. If that’s your problem, here’s a neat tool that can help. Part of David Seah’s terrific suite of FREE Productivity Tools, this Network Rainmaker will keep you on task by creating a point system to keep you accountable on leads, information exchanges and follow-ups. I’m headed out on vacation but when I return, I’m going to give this system a test-drive. I’ll keep you posted on my progress (I hope!) – and feel free to download your own copy of the form and join me for the ride.

  • Tamar

    Just downloaded the form, and since I’ve been on the road it seems for the last 4 months I think this is a terrific way to remind me that I occasionally go to meetings, network, and need something or someone to keep me honest about maintaining any new relationships.

    I think it will come in really handy to the law students I counsel – keeping up with potential employers once school starts is a hassle without some kind of well-honed system.

    I’ll keep you posted on my progress with this, too – about to go on the road again for another 2 weeks.

  • Carolyn Elefant

    You’re right – this could be a great tool for people who are job hunting as well as those who are finding clients

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