Some New Networking Ideas

This article, Developing Businesses Takes Proper Networking, Stephen Melanson (August 18, 2005) offers some old standby ideas on networking as well as some new approaches. In the category of old standbys, there’s the usual advice on joining a chamber of commerce or a trade association.  As for a new idea, Melanson recommends starting your own group:

Form a group that caters to exactly what you need. It’s unlikely others aren’t in the same boat as you, and if you look around there are people you can work with who won’t compete directly with you but who are looking for the same customers you are.

To get started, go meet with your favorite business-owner friends who have a common business objective. Then set a date and begin working on building a group of like-minded professionals who can give some enthusiasm, ideas and some non-competitive support and referrals.

Sometimes, to do something right, you have to do it yourself. In the case of networking, don’t assume that your only option is to plug into existing groups. The very best results can come from formal or informal groups getting together to develop relationships and share information.

There are plenty of other benefits that come from organizing a group.  The process of getting people together forces you to make contacts with potential clients or referrals.  At the same time, because you’re in charge, you can approach these prospects with an air or authority rather than desperation.  I’ve recently helped form a trade association and while it’s frustrating to try to get it off the ground, it’s given me more regular contact with those in the industry than if I’d tried to approach each individually.