Marketing for Associates, er, Prospective Shinglers

Larry Bodine’s recently launched  Associate Marketing Blog offers this year-by-year Associate Marketing Checklist to help large firm associates identify and attain business development goals.  Anyone at a large firm who aspires to hang their own shingle or eventually work part time and raise a family, ought to be following – and in fact, even accelerating implementation – of these tips.   Because when you develop your own expertise and client base, you can write your own ticket no matter where you want to travel.  And besides, why not build up some business when you’re getting paid to do it?