Small Firms Need Websites for Marketing – But That’s Not All

This article, Making Their Case to Clients (Nov. 13, 2005) reports on a recent LexisNexis Martindale Hubbell survey on small firm marketing practices.  The survey found that small firm lawyers  spend five percent of their revenues and eight percent of their time on marketing efforts.  And the majority of firms surveyed said that “hanging a digital shingle” was their single most most effective marketing tactic.

You can download the survey at Tom Kane’s Legal Marketing Blog, where you can also read his four installment deconstruction of the survey.  Kane notes that the survey is incomplete in that it doesn’t report on activities such as joining bar associations, sponsoring seminars or client feedback programs which are also effective marketing tools.