Archive for September 2006
Solos Team Up
With so many large firms moving towards a “one stop shopping model,” what can a small firm r solo with a more specialized focus do to compete? You could try to become a jack of all trades, but in expanding your capabilities, you may compromise quality. Or, you could take the approach of the Birmingham,…
Read MoreIdeas for Standing Out from the Crowd
On most of the listserves that I’m on, new lawyers ask questions about how a particular marketing technique has worked for another attorney. And while it’s great to learn from what others have done and take approaches that have been successful, sometimes, you need to go out on a limb and do something completely revolutionary. …
Read MoreMake MySpace Your Space
One of the keys to successful marketing is to find yourself a place which hasn’t been saturated by lawyers. Thus far, MySpace is one of those spaces and as Kevin O’Keefe of Lex Blog reports, that’s why it’s been a successful marketing spot for 28 year old lawyer Anicia Ogonsky, otherwise known as legallyblondepa. In…
Read MoreWaiting 14 Years for the Call
Most of us know that it can take several months for a marketing connection to pan out. This is a post about one that was 14 years in the making. I write this story not to discourage those of you who need your leads to pop now, but rather to make the point that solo…
Read MoreSeptember 11
Like rock and roll, legal work is full of power and passion. It is about people and their stories, even when we represent businesses, as Justice Louis Brandeis powerfully reminded us. We help peple find justice, dignity, truth, riches or maybe just a little relief. Do you agree that your work is full of power…
Read MoreLet’s Just Authorize Unauthorized Practice Once and For All
Leave it to the bar associations to put the kibbosh on creativity. Take the case of Morris Gould, an enterprising lawyer who came up with a niche practice of offering New York counsel to Florida residents with New York legal matters, as described in this article, Federal Court Grounds Snowbird Law Practice (ABA e-report, 9/1/06). …
Read MoreBe A Shlep!
One of my favorite blogging buddies, David Giacalone, on a partial blogging hiatus as f/k/a, has resurfaced again with a new proposed blog, shlep: the Self-Help Law ExPress. As the name reflects, shlep will provide commentary on and resources for pro se litigation. From the introductory post: Self-Help Law deserves its own weblog. It is…
Read MoreMy Book
SIGN UP BELOW TO DOWNLOAD A FREE COPY OF THE E-BOOK, THE LAWYER YOU ALWAYS WANTED TO BE: INSPIRATION FOR NEW LAW SCHOOL GRADS AND PRACTICING LAWYERS. SIGNING UP ENTITLES YOU TO A CHANCE TO WIN ONE OF TWO FREE COPIES OF SOLO BY CHOICE. SIGN UP TODAY! USE A WORKING EMAIL SO THAT…
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