See your name up in lights

I don’t attract any business through signs or billboards, but I found this story neat. This blurb from the New York Times (4/3/07) reports on a dentist who put her name up in lights. From the story:

This was about 18 months ago, after Dr. Correa had opened an office above a McDonald’s, overlooking what was then the TKTS discount ticket booth in Duffy Square. She simply had a sign installed in one of the two windows in her office that faces Broadway. The sign cost $3,500, which is — what? Three root canals? Now her message crawls by in not-so-little letters, about 20 words every 20 seconds, not counting her address and telephone number. The address — 165 West 46th Street — is necessary because the building is also known as 1560 Broadway. But the entrance is around the corner.
How many patients has the sign brought in? A dozen? “More,” she said. “When the TKTS booth was there, there was a lady from Korea with a toothache. She got her tickets and came up here. She had very large decay. I wanted to do a root canal, save her tooth, but she was traveling and said, ‘Just pull the tooth.’ ” She has patients who reported seeing the sign on New Year’s Eve (when she was in the office, watching the ball drop). She has patients who work in Times Square, including one from Rudolph W. Giuliani’s office.

Wouldn’t you love to see your name up in lights?