Solos Can Play on Any Field – Including Sports Law
With a little more than six years of practice under his belt, Maine-based lawyer Paul Greene is still relatively new to the practice of law. Yet he’s at no risk of displacement by online platforms. Instead, Greene — a former sportscaster — left a larger firm to launch his own shop, Global Sports Advocates, reports The Forecaster.
What caught my eye about this story aside from the fact that Greene is a Brandeis alum like me (go Judges!), is that as a newer lawyer and soon-to-be law firm owner, Greene is already handling high profile sports cases with an apparent focus on Olympic athletes (or at least, that’s what I gather given that most of these testimonials are from Olympic-related sources). Though my guess is that cases for quasi-amateur Olympic or college athletes don’t generate the same fees as, say, representing OJ Simpson, because these cases involve a high level of expertise, clients still pay a far greater rate than for a general practitioner. Moreover, the work is challenging and exciting and as these athletes gain success and endorsement, Greene can help them negotiate these more lucrative arrangements.
Greene’s story reminds us that there really isn’t any field that solos and smalls can’t conquer. Whether it’s the Supreme Court or the basketball court, with the right strategy and a healthy dose of passion, there’s always a way to find a place on a crowded playing field.
As I learned a few years ago from one our faculty who taught sports law…this is apparently an area of law that is highly populated by solos. I had the same misconception about entertainment law. It, too, is filled with solos. Two areas that are not at all the territory of Big Law firms.
It is not that surprising if you think about it. Both sports and entertainment have lots of people who aren’t yet making millions and more than anything, want a personal relationship with a trusted advisor. Solos and smalls fit the bill.
And because so much of it is based on personal relationships, why on earth would the lawyer want to share the fees with a bunch of partners?