Archive for March 2015
A Whole Lot of Content Content
By now, you’ve heard about the value of content marketing – either from Seth Godin, who says it’s the only marketing left or a cheesy marketing company, hawking ass-kicking copy for your law firm website or blog. Whether knowingly or not, lawyers have instinctively always engaged in content marketing: in the olden days, by writing…
Read MoreWhen I Grow Up, I Want To Be Acquired By An Internet Marketing Company
Many tech start ups have as an exit strategy acquisition by Google. But for legal start-ups, is being gobbled up by Internet Brands, which operates consumer websites in several different vertical markets, including legal – m be best fate they can hope for? As Bob Ambrogi reported last week, Internet Brands added the floundering Total…
Read MoreWhat Would Make You Want To Work for A Small Firm?
This post from January 2015 at Above the Law questions why solos and small firms pay associates so little. Initially, the answer seemed self evident to me: sadly, some solos and smalls are just plain cheap, while others need the help but simply don’t have sufficient resources to bring someone on board. (In case, you’re…
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