The Law Firm That Launched Not With A Bang, But A Tweet.

Imagine turning to social media to grouse about how your frustration at your current law firm makes you want to start your own — and coming away not only with a sympathetic ear but two future law partners. Sounds crazy, but that’s the story of how how Chicago-based, African-American, female owned boutique law firm KMR Law Group  (Knight, Morris & Reddick) got its start according to The Network Journal. After seeing a tweet by Yondi Morris “I just need to start my own law firm!” Keli Knight responded “Let’s meet to discussion.” Jessica Reedick hopped on board and the trio met at Starbucks where they came up with a logo and preliminary business plan. In September 2012, after a year of planning, they were ready to launch, and now, three years later, the firm — which focuses on real estate, corporate and entertainment law —  has expanded with an West Coast outpost and an affiliate legal staffing operation.

Having met a book co-author and traveling project partner through blogging and a list serve, precursors to social media, KMR’s start doesn’t surprise me. Social media expands our reach, allowing us to find like-minded people who we might otherwise not have met locally. So if you’re thinking about starting a law firm or some other venture and don’t want to go it alone, send out a tweet and see what unfolds.