What Does the “Good Enough” Phenomenon Mean for Solos?

There’s been a discernible silence in the legal blogosphere over Robert Capps’ recent article, The Good Enough Revolution:  When Cheap and Simple Is Just Fine from Wired.com.  Perhaps it’s because uber-trendspotter Jordan Furlong wrote about the Good Enough trend a full year ago and the topic is already yesterday’s news.  More likely, lawyers haven’t been…

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Jet Blue Be Nimble…But Can You?

By now, you’ve probably read about renegade airline Jet Blue‘s unlimited travel pass that allows customers to fly free between any of the airline’s 56 national or international destinations as many times as they want between September 8 and October 8, 2009.   Naturally, some deride the offer as a gimmick for JetBlue to make more…

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Spaghetti 2.0 and Law Practice – Customizing for Clients

Via Jeff Berman of Lawyer Marketing Sync, I discovered this video clip of Malcolm Gladwell discussing how Prego spaghetti sauce successfully took on Ragu by offering customers a few different sauce options – chunky, spicy and a third (which I can’t now remember).  Today, we consumers are accustomed to different varieties of products. But back…

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If the White House Can Chat With Constituents, Why Can’t You Do The Same With Your Clients?

Just as then-candidate Obama’s campaign offered solo and small firm lawyer valuable marketing lessons on using social media to speak to and genuinely engage clients, likewise, his presidency continues to serve as a valuable source of ideas.  As you probably know, today, President Obama conducted an online town hall, eliciting questions from the public through…

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Tips on Meeting Clients At A Virtual Office

For many solo and small firm lawyers, virtual office space offers the optimal compromise between an entirely home-based operation on the one hand, and renting full time office space on the other.  A virtual office arrangement, which may include a mailing address, receptionist service and per diem use of office or conference room space, enables lawyers…

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What We Do Matters: A Reminder from the Last Lecture

Everyday across the nation, hundreds of solos talk to their clients — breaking bad news, explaining how the law works or offering suggestions on how to handle a divorce or fight a trumped up criminal charges or save their home from foreclosure. Nothing precedent-setting or earthshattering, nothing as sexy or high profile as, for example,…

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Greatest American Lawyer’s Rejoinder to the Well Drafted Retainer

In a response to my earlier post, The Well Drafted Retainer, my blogging colleague Enricho Schaefer ponders whether the traditional retainer is outdated.  Schafer argues that the complexity of retainer agreements complicates relationships with clients rather than facilitating them.  Schaefer explains that his firm memorializes the attorney-client agreement with an email listing the tasks to…

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