Lawyers Can Use Competitors’ Names to Advertise…But Should They?

If you’re looking to steal a rival law firm’s Google Thunder, the coast is clear (except in North Carolina) opines Professor Eric Goldman in a soon-to-be-published SSRN article, Regulation of Lawyers’ Use of Competitive Keyword Advertising. Goldman explains that use of a competitor’s name as a keyword violates neither publicity rights nor trademark law, noting…

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Stop the Madness: How The NYCLA’s Ethics Opinion on LinkedIn Forces Lawyers To Act Deceptively And Violate Linked In’s User Agreement.

Deceive – to mislead by a false appearance or statement By now, in 2015, most of the general public over the age of 21 have been using Google, Facebook and LinkedIn for nearly a decade. During that time, they’ve acclimated to the culture of each of these online universes, and grown as adept in distinguishing…

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Ask An Ethics Question: Gift Cards

Updated – 1/30/2015 A few days ago, a question appeared on the Solosez Listserve, inquiring whether a promotional strategy – whereby individuals referred to a firm by an existing client would be entered into a drawing for a gift card upon coming in for a free consultation – passed ethical muster. Happily, everyone who responded…

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