Making Sure Your Law Firm Goes Down in History

Some law firms make history, others write their own history.  At least, that’s what I gathered from this Humphrey Keenlyside’s article  in Bloomberg, discussing the apparent tradition of large law firms producing an auto-biography of a sort, tracing a firm’s history from its humble beginnings to its current powerhouse status. Kennlyside writes that law firm…

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How Ethical Prohibitions on Fee Splitting Allows RocketLawyer and Gust Launch To Resell and Profit Off of Lawyers’ Free Legal Services

A couple of weeks back, I stumbled across a company called Gust Launch – billed as a one-stop shop for high-growth start-ups.  For $199/month (or $239/month if billed annually), Gust Launch provides startups with ongoing legal, financial, accounting and back-end services dispensed through one convenient cloud-based platform. Somewhat like Clio, the practice management system best…

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The Endangered Legal Profession

Editor’s Note:  It’s not often that I’ll invite a marketer or SEO consultant to post at my blog because I’ll get nothing but bland content or a listicle full of backlinks to leverage my blog’s traffic. But when I came across an article by Luke Ciciliano, I was intrigued by some of his trend predictions,…

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Future Fridays: Should You Still Pay Per Click?

It’s been nearly six years since the ABA Ethics 20/20 Commission green-lighted pay per click  (PPC) as an ethically compliant marketing tool and since then, it’s been a popular mainstay of many practices. But is pay per click still effective? An article by Luke Ciciliano at SEO For Lawyers  suggests not. Although Ciciliano comes at this…

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Solos Need To Be Lifelong Learners

When I ponder the future of solos, I fear most not for the newer solos who know too little, but rather, older solos who know too much. If you don’t know what I mean, spend a few minutes on any bar association list serve, or attend a practice panel at a solo bar event where…

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Second Chance Solos

What are older lawyers to do when their time expires at big law due to stringent mandatory retirement deadlines?  Some may decide to stop practicing law entirely – but for those who aren’t yet ready to leave to the courtroom, solo practice offers a second chance for a second act. Consider for example, Lawrence Abner…

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