Marketing

As I wrote a few year’s back, there’s been a surge in co-working spaces for lawyers – a trend that my colleague Nicole Black predicts will continue. But lawyers need not limit themselves to lawyer-specific co-working spaces – which are not yet available in all cities.  And in fact, as one large law firm found, establishing…

Recent news articles and blog posts are — somewhat ironically — now cluttered with articles about the so-called queen of decluttering, Marie Kondo — star of the Netflix series Tidying Up With Marie Kondo. Now, you can add this post to the pile.  Because today’s tip for Make Money Mondays is to declutter your law…

In the online world, joint venture marketing is commonplace.  From affiliate marketing (not my personal cup of tea) to partnering to produce webinars and other online programs, entrepreneurs leverage collaboration for mutual financial success. The same, however, isn’t true for most lawyers who are so focused on what can go wrong with joint ventures —…

Welcome to 2019, the year of equilibrium, reports  Forbes . Whereas in 2018, consumers were eager to escape reality and sought out brands that “offered people moments of respite from the daily grind,” now, according to a recent consumer trends report , “people are seeking equilibrium in all aspects of their lives – between humans and…

Roughly a dozen years ago, when blogs and search engine optimization began gaining real traction as tools for finding clients, I celebrated the democratization of lawyer marketing. No longer would solos and smalls be forced to compete with large mill operations that could buy up the back cover of every edition of the Yellow Pages…

One of the best ways to make money for your law firm is to find money for your clients to pay your bills.  In a previous post,  I described a number of approaches to finding money including identifying fee-shifting statutes, available insurance policies, crowdfunding and third-party financing.  Many lawyers confuse third-party financing with litigation financing in…