Marketing
Say Something Nice
Let’s face it, marketing a solo or small law firm isn’t always candy canes and unicorns. Face to face meetings or calls can lead to rejection or apologetic sorry-I-don’t-have-any-cases-to-refer-right-now while digital marketing efforts like blogging or social media or a spendy SEO campaign often result in crickets rather than clients. Marketing studies show that it…
Read MoreMake Money Mondays: Give a Little Away
My regular readers are well familiar with my obsession with farmers’ markets and the marketing lessons harvested therefrom. But this week’s marketing lesson from the Farmer’s Market about the value of giving a little away to draw more business later on – couldn’t be more timely in light of my upcoming FREE Webinar, Seven Figure…
Read MoreMake Money Mondays: Diversify Your Client Portfolio
If you’re not making the money you’d like, the most obvious solution is to find more clients. But before you start spending thousands of dollars on SEO, first take some time to think about what kinds of clients you need to find to create a sustainable practice. This article by Morra Adams-Mele in Entrepreneur breaks…
Read MoreMake Money Mondays: Is It Time to Recalibrate Your DIgital Marketing Tools?
Last week, a tweet from Keith Lee confirmed that Avvo , the controversial lawyer review site planned to remove contact information from attorney profiles. Potential clients can still contact lawyers through a portal (no word about confidentiality precautions there) but lawyers must pay for a profile for contact information to appear directly. Avvo’s new policy…
Read MoreMake Money Mondays: Start a Legal Subscription Service (Infographic)
Looking for a summer project to boost your revenues in the fall? There’s no better time than now to develop a subscription service for clients. Here’s an infographic showing the benefits of legal subscription services and how to go about starting one yourself.
Read MoreMake Money Mondays: Help Your Clients Find Money to Pay Your Bills
Many solo and small firm lawyers share a common problem: too many clients with too little money to pay legal fees. But before you turn those impecunious clients away, you may want to explore other means to help them pay the bills. Fee Shifting Statutes Fee-shifting statutes allow a prevailing party to recover legal fees…
Read MoreMake Money Mondays: Marketing Lessons for Solos & Smalls from the Farmers’ Market
One of my favorite Sunday morning activities during summer is taking my plump little pup Sadie to the weekly Farmer’s Market in my town. It’s a win-win for both of us: Sadie has a chance to consort with other dogs and leave with a juicy bone, while I can pick up fresh ingredients for a…
Read MorePricing Legal Subscription Service Plans
Legal subscription plan – that is, a services or bundle of services available for a fixed price on a recurring basis — can be a solo or small firm lawyer’s best friend. As I wrote almost a decade ago, subscription services create a steady stream of revenue that can help even out the cash flow…
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