Marketing

Although most legal marketing initiatives focus on client acquisition – think lead generation ,  SEO-powered blogging and good old fashioned networking – client retention offers far more bang for the buck. Studies show that there’s a 60 to 70 percent chance of making a sale to an existing customer compared to just a 5 to 20…

Fafinski, Mark & Johnson  (FMJ), a seventeen-year old, mid-sized Minnesota law firm is poised to embrace 2017 with a 17-themed special of its own: offering new business incorporations for just $17.17 – plus expenses, reports the Star Tribune .  The goal behind the $17-special is two-fold.  First, the firm wants to help more fledgling businesses…

Although the 2016 presidential race pitting Hillary Clinton against the Donald Trump has dominated the news for the past year, the reality is that the outcome of tomorrow’s election is unlikely to have an immediate impact on most voters. By contrast, thirty-four states have a combined total of 157 propositions on the ballot that will…

Welcome to the twenty-first century, where thanks to a mix of rebranding and technology everything old is new again.  Thus, yesterday’s nomadic fly-by-night lawyers doing business out of the back seat of their car are now glamorously lean, pre-paid legal and Hyatt Legal Services –  once unflatteringly regarded as the McDonalds’ of legal services are now…

We’re all familiar with the saying “think outside the box.” That phrase came to mind recently when I stumbled across a pair of posts —Networking With People Outside of Your Industry ,  Harvard Business Review by Dorie Clark and Five Smart Reasons to Create Content Outside Your Niche (Hubspot.com, August 10, 2016)  by Larry Kim…

Most lawyers are familiar with, and skeptical about offering mini legal services packages – which is really just a fancy name for unbundling . In other words, in contrast to a full service experience, from advice about a particular corporate entity or estate plan to drafting the plan, filing it with the Secretary or Probate Office…

What makes a product or services appealing to customers or clients? For lawyers, most of us would say that most clients retain us because we’re in the business of solving problems. But that response is too limiting and may be costing us valuable business opportunities. A recent Harvard Business Review piece by Eric Almquist explains…