Marketing

This article by Carol Roth, Use the Buddy System to Market Your Small Business is geared towards small business  – but a couple of the tips apply equally well to small law firms. Moreover, because these practices are often overlooked by small firms, they can provide a quick path to success. Roth’s first tip is…

Not surprisingly, most lawyers would rather handle one $30,000 case than 30 one-thousand dollar matters or 60 five-hundred dollar matters.  Managing thirty, or worse – 60 – different matters can involve significant transaction costs even when a firm is highly automated. On the other hand, when you’re starting out or if business is slow, a…

Once upon a time in the legal profession, networking with more experienced colleagues was one of the quickest and most dependable ways to generate new business referrals. Generally, that hasn’t changed. What has changed, however, is many firms’ willingness to refer certain matters. For example, many law firms have relaxed conflicts rules to enable them…

Every so often, I’ll get an email or call from a relatively new solo asking whether to follow up with a prospective client who they spoke with by phone or had a consult. These lawyers expressed discomfort not so much because of fear of rejection, but rather, they did not wish to appear overbearing or…

This past Sunday, I introduced my young nephews to the joys of Uber.  Though initially skeptical — (What do you mean, Aunt Carrie – some random guy we don’t know is going to pick us up in a strange car?), by the end of the ride, their driver, Arnold won them over with free sodas…

A perennial question for businesses facing tough times is whether to prioritize cost-cutting  or revenue growth. But cost-cutting and revenue growth aren’t mutually exclusive.  Shedding unnecessary expenses can quickly free up funds to invest in initiatives to propel your firm’s growth.  Below are some relatively painless ways to cut costs: Ineffective Paid Marketing  Although it…