Marketing
For Solos & Small Law Firms, This Election Year = Opportunities for Public Service and Exposure Too.
Given this year’s unlikely and outlandish crop of presidential hopefuls, turnout for the primaries has reached record highs that will likely continue through to election day in November. With this level of increased interest in the elections, there are lots of opportunities for solos and small firm lawyers to serve the public and in so…
Read MoreMake Money Monday: Host a Meet & Eat
Getting together for coffee or lunch with a colleague is a great way to generate business. But setting a date to meet can be hassle. And finding the time to squeeze in lunch dates can be difficult, particularly for lawyers who work from home or who have families and tend to skip lunch to make…
Read MoreMake Money Mondays: Client Updates and Status Reports
If revenues are a little slow this month, personalized client updates and status reports are guaranteed to jump start cash-flow. Client status reports work because they keep you at the forefront of the client’s mind, and they can be used to identify new issues that a client may decide to pursue. Here’s the most efficient…
Read MoreMake Money Monday: Paid Client Consults Without Avvo or the ABA
[Note: Minor changes to post as of 2/9, 1 pm] Both Avvo and the ABA have recognized the need for individuals and small business owners to get quick answers from lawyers. To this end, Avvo launched Avvo Advisors last year where a user can pay 39 bucks for a fifteen minute Q and A session…
Read MoreThe Webinar: An Alternative to the Free Consult
This week, Jurispage features a great guest post by Billie Tarascio, founder of Modern Law entitled How to Market Your Law Practice With Webinars. As I’d written on the same topic almost six years ago, I initially skipped past until I realized that the blog post title buried the lede: the real story here isn’t…
Read MoreThere Are No Signs or Aha Moments Except In Hindsight
We live in an age of Oprah-inspired aha moments – that magical point in time when you experience a sudden insight or realization that propels you to action. Ironically, many lawyers thinking either about starting their own law practice or shifting from one practice area to another sit on the fence forever not so much…
Read MoreMonkey See, Monkey No Can Do
San-Francisco based solo appellate lawyer Andrew Dhuey is a legal sensation, with his clever introduction to a motion to dismiss a suit to enforce a monkey’s copyright interest in her selfies dominating headlines at law blogs and traditional media. But to quote from Dhuey’s widely-published brief, “it should not be happening.” You see, Dhuey does…
Read MoreSeasonal Marketing: What’s Your Firm’s Pumpkin Spiced Latte?
Updated August 31, 2022 Orange may be the new black – but come fall, it’s also the new green – or more accurately, a new source of green (as in dollars!). Today, Starbuck’s pumpkin latte returns to stores for the autumn season. And it doesn’t stop there: ever since the ubiquitous coffee chain introduced the…
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