Marketing

Last week, I wrote about how the rise of large health networks in the medical profession is making it harder for independent doctors to compete – and pondered whether solos and smalls might face the same fate potentially from the growth of branded lawyer networks. Of course, that’s not the only source of competition for…

Last night, I stayed late at the office. By D.C. standards anyway.  Meaning that when I departed at 1:30 in the morning, the metro trains that I use to commute to the office were no longer running so I had to find alternative transportation home. At that late hour, I wasn’t sure that I’d be…

Via Solo Practice University’s Susan Cartier-Liebel, I learned that $99 wills and have documents notarized  — at least at two Walmart locations in Canada. The services are offered through Axess , a bonafide law Canadian law firm, through small branch offices located at the entrance of two Walmart stores. Currently, customer-clients can access Axess for…

Last week, I shared some of the internet marketing lessons learned by online marketing companies. The bottom line: internet advertising can be pricey especially for small companies. This week, I’m publishing an article by Conrad Saam, founder of Mockingbird Marketing who asks whether solo attorneys are priced out of SEO.  What do you think? Last…

Over at my weekly perch at Above the Law, I took the position in a recent column that bar associations are useless for networking and generating referrals. My column wasn’t meant to diss the bars; I noted that even if they’re not effective for networking, they a wealth of resources such as low-cost CLE, free…

Here on the East Coast, we’ve had a long, hard winter. Between bitter cold, sleet and snow, delayed school openings and court and government shut-downs, it’s been difficult to find the energy to get through the work in front of me, let alone slog through the litany of marketing staples  — law firm newsletter, Twitter,…

A few night ago, I left the office late after completing a day-long telephonic hearing in a different time zone. Because of the late hour and the freezing weather, I decided to treat myself to a cab ride home instead of waiting for the metro at my stop and then again, at the connection. At…