Marketing

Last week, MyShingle held our second DC-based meet up featuring Priori Legal founders Basha Frost Rubin and Mirra Levitt. Though 48 people registered for the event unfortunately, the weather didn’t cooperate and between federal government shut-down, early law firm closings and unplowed roads, attendance was lighter than expected. Nevertheless, we still went ahead with the…

You had the best intentions for celebrating your clients and colleagues this holiday season. First, it was branded calendars or chargers or thumb drives for clients and colleagues as a holiday gift, but your budget couldn’t quite cover it.  So, you downscaled to printed holiday cards but you didn’t place the order in time. Then,…

Michigansystemrevised from Carolyn Elefant   In the four years since the release of Atul Gawande’s Checklist Manifesto, the topic of lawyer checklists has been making the rounds on the blogs and speaker circuits.  Which is good because checklists are a valuable tool that can help lawyers keep their practice running smoothly, stay out of trouble…

A few months back, I offered a variety of ways that lawyers can do work they love even when it doesn’t pay the bills. So I was delighted to come across this Forbes piece on the Boston-based firm, Dhar Law. Founded by two brothers, Vilas and Vikas Dhar, the firm’s original mission was to focus…

Scott Greenfield’s first to blog about news  of a RICO by a Michigan law firm, Seikaly & Stewart against Stephen Fairley and The Rainmaker Institute. The firm alleges that the Institute created  a “bogus Internet marketing program, supposedly designed for small law firms and sole practitioners”  and duped firms (in this case, to the tune…

If you know me from my social media circles, then you know that my heart belongs to my sweet, deaf sheepie Francesca (or SanFran-cesca as I’ve taken to calling her after several west coast trips last winter).  Best dog ever, SanFrancesca kept me company under my desk during the years that I worked from home,…

Over four years ago – lightyears in Internet time – I blogged over at Nolo’s Legal Marketing Blawg about using ebooks to market a law practice. As a marketing tool, ebooks work for many reasons: foremost, they provide value by educating prospective clients and offer lawyers an opportunity to convey their expertise. Yet despite the…

I read with interest, a pair of posts by Philadelphia law blogger Jordan Rushie  and Scott Greenfield about the importance of in-person networking.  I don’t disagree with them. For better or for worse, Scott’s and Jordan’s way is how business still gets done in most of the legal profession. By starting at the low end…