Marketing

Throughout the election, I’d planned on writing a post on marketing lessons but didn’t get around to it.  Now that the election is over, this kind of analysis abounds, so rather than repeat it, I’ll offer this quick round up of some of the best, interspersed with my own commentary. Steve Harrison of MillionDollarAuthorClub offers…

Most solos realize that cutting overhead can sustantially increase our bottom line.  That’s why increasingly, many solos favor virtual offices over costly downtown space, or prefer to outsource projects to deal with short term work spurts to avoid adding new staff. But if you’re still not convinced that cutting costs can make a real difference…

A few weeks ago, I read an article much like this one about how "charticles" – short news pieces depicted with charts and other graphics – are all the rage in conventional print media.  I didn’t think much about this trend, however, until I started getting a noticeable increase in traffic as a result of…

A few months back, I had the opportunity to interview Ari Kaplan, author of a terrific new book, The Opportunity Maker: Strategies for Inspiring Your Legal Career  Through Creative  Networking nd Business Development.   Though the book is relatively short, it’s incredibly dense – reading it literally made my head spin, because there are dozens of…

Here are a couple of items of interest for practicing and aspiring solos.  First, California lawyer and  The Practice Blog author, Jon Stein is accepting new members  to a newly created Solo Lawyer Marketing List Serve.  So how do I know that this is a list worth joining?  Well, I’ve been a member of  a…

Well readers, after a two week absence I’m back.  And in the tradition of previous trips, I bring you real life marketing lessons from London. By way of background, this vacation grew out of my husband’s two week business trip to his employer’s London office.  Rather than spend the last few weeks of my daughters’…

Many readers of this blog and my book, Solo by Choice frequently ask for advice on how to get a personal injury practice up and running.   My fellow blogger and colleague here in the Maryland area, Ron Miller explains how lawyers can build a referral based personal injury practice in this comprehensive post at Maryland Injury…

For those who have been patiently waiting, Solo by Choice is finally back in stock here on Amazon.  Whether you’re on the fence about solo practice or looking to incorporate 21st century trends like technology, outsourcing and alternative billing into your practice or trying to select a practice area, you’ll find a wealth of information…