Marketing

The problem with having less time to write blog posts also means that I have less time to read them.  Which is a shame, because in just a few days off the aggregator, I miss so much, including the recent, terrific string of postings by Peter Olson of Solo in Chicago. One neat idea that…

Whenever I meet lawyers without business cards, I wonder about their professionalism.  Well, yesterday I joined that club when I came out to Oregon to speak at a conference full of prospects and I discovered that I forgot my business cards.  How embarrassing…what to do?  It was a short trip, so not enough time to…

A few days ago, I wrote about the value of marketing.  Since then, I Iearned about a free webinar called The Power of Branding and Image for Attorneys.  The webinar, which will take place on Thursday, June 8 at 2 p.m. EST, will be presented by Mark Merenda of Smart Marketing and sponsored by Legal…

Lawyerpreneur and marketing guru Nader Anise provided me with an article by one of his former law professors who recognizes the value of marketing.  It’s an interesting article though most readers here may already recognize the basic lessons.  My own question is whether law schools are equipped to teach courses on how to start a…

Great story in this Amy Joyce column from today’s Washington Post, entitled Job Connections Start as Social Connections.  Joyce describes how a blind date spawned by match.com went awry romantically, but worked out professionally for the guy when his date helped him to score a job at her company.  The lesson – you never know…

Rob Robinson summarizes the list of 60 Marketing Tips in 60 Minutes from an ABA Techshow presentation.  I’ve used many of these tips with success (like niches with riches) and others, I know I should be using, like following up after speaking engagements or improving my Power Point skills.  Finally, some of the tips, like…

Readers, you may have noticed that MyShingle has been a little bare recently.  The low post volume was the result of a major matter that I just completed and also, a week away from the office in Las Vegas, both business (speaking at a conference) and pleasure (family spring break vacation).  Though the artificiality of…

Between Lawyers has this discussion over whether lawyers should advertise by voice. Dennis Kennedy writes: It does make sense. If you are hiring a lawyer for his or her advocacy skills, wouldn’t you ideally like to hear (or see) some examples of the lawyer in action? Event planners routinely ask for samples from prospective speakers.…