Marketing

Here’s an article, Lawyers’ ads seek to grow ag business, Silicon Valley (March 10, 2006) about a firm with an agriculture-based practice that’s embarking on a new marketing campaign that brands the firm as Lettuce Lawyers – Together We Grow.  It’s a neat name, with lots of potential for other taglines, such as Lettuce Help…

Proving that solo and small firm lawyers don’t have a monopoly on good marketing ideas, this Press Release announces Thompson, Hine‘s weekly casual gatherings every Wednesday where “clients, friends of the firm and existing clients” are encouraged to stop in and chat “off the meter.”   It’s a neat idea that a solo or small firm…

This article, Batman!  There’s a Lawyer on the Line! (ABA e-report 2/10/5)discusses a law firm’s use of hotlines, a no-dial phone placed in a high traffic area like a currency exchange.  Clients can pick up the phone, reach a hotline and get a call back within an hour.  The article doesn’t describe the effectiveness of…

Via Larry Bodine and Patrick Lamb comes a post on an article in the February 2006 issue of American Lawyer entitled “Selling By Doing.”  Here’s the money quote on how a company decided on its outside counsel: We needed to hire outside counsel; we looked at a dozen firms, narrowed it to three, and   invited…

This article, Speaking Opportunities Need to Be BAD to Be Effective, Julie Meyer (Legal Intelligencer, 1/19/06) starts out promisingly enough, with BAD tips (Before, During and After) on making the most of speaking opportunities.  Among other tips, Mayer recommends sending out an invitation or announcement before making your speech and obtaining the list of conference…

Most lawyers have duplicates of many things – we’ve got courtroom attire and officewear, dress glasses and regular ones, different sets of shoes and for women, handbags.  So why not have several business cards?  Most marketing experts advise against this because different cards means that we dilute our brand.  But I’ve found several uses for…

Patrick McEvoy of Rainmaker Best Practices wonders about who thought of these really awful law firm taglines? (McEvoy doesn’t name names, but you can find many of the taglines that he uses as examples and their respective owners on this list.)  So what’s McEvoy’s test for a good tagline?  Basically, it’s a phrase that says…

Usually, those article you read on networking are a lame restatement of the obvious:  attend bar functions, pass your card out to everyone you meet or set up lunch dates.  What’s even worse with some of these suggestions is that they put lawyers at the mercy of others, who may reject your card or your…