How to Compete in a Crowded Market

All too often, I hear lawyers bemoan their inability to compete in crowded markets. Often, they view the obstacles as a matter of cost. Lawyers either complain about the enormous expense of SEO to break through to the first page of Google in a competitive practice area, or about being undercut on price by other…

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Make Money: Pandemic Trendspotting

To paraphrase an old Yiddush saying, men and women plan, pandemic laughs.  Take a look at some of completely unexpected winners…and losers recently anointed by the pandemic: With the population housebound, rideshare companies like Uber and Lyft have seen declines of 70-80 percent in usage.  Instead, folks are substituting bicycles for public transportation and uber…

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Corona Virus and the Business Model

My regular readers know that I’m a sucker for a sexy business model.  Whether it’s a cool niche practice or  innovative delivery systems or a subscription service or  figuring out how to leverage thyself, any departure — no matter how minor — from the same-old-same-old billable hour, sparks joy.  But re-assessing the law firm business…

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Blogging, A Life Story: MyShingle’s 17th Anniversary

Seventeen years ago in a galaxy (or at least a lifetime) far, far away, as a 30-something mom to six and three year old girls and a part-time, home-based energy regulatory practice, I uploaded this page  by file transfer protocol to a server that my techy husband had gerry-rigged just for me and launched MyShingle…

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Another Day, Another Directory for Lawyers

Via Bob Ambrogi’s  Law Sites blog, I learned of the launch of Modern Attorney, a new legal directory intended to serve the needs of today’s millennials. Developed by Next Chapter  which was recently acquired by Fastcase, Modern Attorney includes the types of information believed to be important to millennial in choosing a lawyer – such…

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Mom Owned Law Firm Interview with Jeralyn Lawrence

Jeralyn Lawrence started her law firm, Lawrence Law LLC, as a way to ensure stability and growth professionally while building something sustainable for herself, her family and her team. She believes that when it comes to work-life balance, there are only pros to owning your own law firm and is a firm believer that kids…

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