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Client Relations

Lessons for Small Firms From Mom-and-Pop Retailers on How to Beat Big Competitors

May 13, 2014 by Carolyn Elefant

Last week, I wrote about how the rise of large health networks in the medical profession is making it harder for independent doctors to compete – and pondered whether solos and smalls might face the same fate potentially from the growth of branded lawyer networks. Of course, that’s not the only source of competition for […]

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Tips For Solo Lawyers, Courtesy of Our Freelance Cousins

May 7, 2014 by Carolyn Elefant

In many respects, we solo and small firm lawyers have more in common with freelancers than the big firm attorneys who set the bar associations’ agendas. Frequently, when foraging for blog fodder, I find the advice, tips and trends covered at freelance or tech start-up sites are more compelling and relevant than what’s available at […]

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The Best Client Gifts Are Heartfelt

April 4, 2014 by Carolyn Elefant

Google the phrase lawyers and “client service,” and you’ll find hundreds of posts on the importance of great client service – not as a reminder that lawyers have an ethical obligation to serve clients well – but rather as a way to generate future referrals or avoid malpractice. Lawyers are advised to over promise and […]

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Quick and Dirty Professional Advice, Just a Click Away

March 4, 2014 by Carolyn Elefant

An apple a day may keep the doctor away – but an app each day ensures that a doctor is always on-hand.  One new app, First Opinion allows users to text message doctors health-related questions. FirstOpinion pairs each user with a specific doctor and over time, they build relationships. The app isn’t intended to offer […]

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Is Starting a New Kind of Law Firm As Easy As Riding A Bike?

February 26, 2014 by Carolyn Elefant

There’s a new law firm on the block here in Washington D.C., reports the Washington Post — easily recognized by its sunny yellow bike. The cycle analogy is a bit of a play on words, since here, the BIKE stands as an acronym for the Tandem’s tagline, “Be yourself, Innovate, Kindness and Engagement.” Not surprisingly, […]

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Red Flag Client Bingo!

February 19, 2014 by Carolyn Elefant

Clients who forget checkbooks. Or want to bring a case for the principle of the thing. Or who assure you that they’ve got a multi-million dollar, slam dunk claim.  If you’ve practiced law for even three weeks, you’ve probably encountered at least one of these red-flags. Trouble is, starting out, you may not recognize these […]

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Marketing to the Low Hanging Fruit: Old, Old Contacts

February 14, 2014 by Carolyn Elefant

Here on the East Coast, we’ve had a long, hard winter. Between bitter cold, sleet and snow, delayed school openings and court and government shut-downs, it’s been difficult to find the energy to get through the work in front of me, let alone slog through the litany of marketing staples  — law firm newsletter, Twitter, […]

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Uber Lessons for Law Practice

January 31, 2014 by Carolyn Elefant

A few night ago, I left the office late after completing a day-long telephonic hearing in a different time zone. Because of the late hour and the freezing weather, I decided to treat myself to a cab ride home instead of waiting for the metro at my stop and then again, at the connection. At […]

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Three TakeAways From The MeetUp With Priori Founders on Serving Small Businesses

January 27, 2014 by Carolyn Elefant

Last week, MyShingle held our second DC-based meet up featuring Priori Legal founders Basha Frost Rubin and Mirra Levitt. Though 48 people registered for the event unfortunately, the weather didn’t cooperate and between federal government shut-down, early law firm closings and unplowed roads, attendance was lighter than expected. Nevertheless, we still went ahead with the […]

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It’s Not Too Late For End of the Year Holiday Outreach

December 20, 2013 by Carolyn Elefant

You had the best intentions for celebrating your clients and colleagues this holiday season. First, it was branded calendars or chargers or thumb drives for clients and colleagues as a holiday gift, but your budget couldn’t quite cover it.  So, you downscaled to printed holiday cards but you didn’t place the order in time. Then, […]

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