Second Life for Marketing

In this post at Legal Blogwatch, I highlighted this article, Fantasy Life, Real Law from the ABA Journal (March 2007) on how lawyers are using the virtual community Second Life.  While some lawyers have set up virtual offices on Second Life, others use the site to make connections with real world clients.

As I wrote in my post, the bar grievance committees are still trying to wrap their brains around how ethics apply in a virtual world.  But as lawyers turn to Second Life for business, I have no doubt that the bars will find a way to issue real sanctions for lawyers’ conduct in a virtual world.