It’s been in the works for a while, but I can finally announce that I’ll be contributing to Nolo.com‘s new Legal Marketing Blawg and I’ll also be hosting one of their ads at my site which should be up and running in a couple of days. I’ve always been a huge fan of Nolo publications for several reasons. First, the company itself is an upstart, pioneering the crazy idea that members of the public just might be able to handle some legal matters on their own. So committed was Nolo to educate members of the public about their legal rights that the company raised a First Amendment challenge to the Texas bar’s effort to ban their books and products as UPL (unauthorized practice of law), leading to a new law exempting self-help books from the state’s UPL statute. The other reason I like Nolo books is because they’re written by lawyers from a client’s perspective. The books offer a short cut for lawyers hoping to get up to speed on a new practice area, while at the same time, they give lawyers insight into the types of questions that clients might ask. In fact, when I was out at Nolo’s Berkeley offices in August, I felt like a kid in a candy store when they let me loose in their book section – I had no idea they offered so many publications on so many topics.
So here’s my introductory post for the Nolo blog – How a Lawyer Like You Can Get Found Online Even if SEO Concepts Have You Lost. For SEO gurus, this is pretty simple stuff, but for those just figuring out their way around the Internet, there are a couple of good resources.