Archive for December 2012
Free is the Giant Killer
When I’m asked how solo and small firm lawyers can compete with Legal Zoom, my view is that free is the best revenge. Now that legal forms are digitized, it’s only a matter of time before they’re available free everywhere. If forms are free, companies like Legal Zoom have nothing left to sell — whereas…
Read MoreMy Shingle Gift Guide
It’s December, the month in which a blogger’s fancy turns to holiday gift guides. Last month, Reid Trautz published his 8th Annual Holiday Gift Guide, but you’ll find more ideas at Allison Shields’Legal Ease gift guide and tech-focused suggestions at Niki Black’s Sui Generis and a round-up of links to gift ideas by Jim Calloway.…
Read MoreCoolest Business Plan /Brainstorm Tool Ever!
For those who are regular readers, you know that I don’t believe in business plans. In my own case, when I started my firm, even my best predictions suggested that I’d go belly up in three months and had I memorialized my reality in a business plan, I’d never have had the nerve to launch.…
Read MoreAre Pay Per Lead Services and Attorney Ratings Sites on A Collision Course With Themselves?
Public demand for lawyer ratings is on the rise. As the above graph from Google Trends shows, searches for the terms “attorney reviews” have increased five-fold in the past five years (the drop off results after October 2012 only because all data hasn’t yet available). The push for lawyer reviews is hardly surprising. Today’s consumers…
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