Marketing

By now, you’ve heard about the value of content marketing – either from Seth Godin, who says it’s the only marketing left or a cheesy marketing company, hawking ass-kicking copy for your law firm website or blog.  Whether knowingly or not, lawyers have instinctively always engaged in content marketing: in the olden days, by writing…

If you’re like me, you’ve probably attended dozens of networking events or continuing legal education (CLE) panels and thought to yourself, I could do better. Whether it’s choosing a more interesting speaker or coming up with new activities or just having a decent spread of food, most of us could probably come up with some…

A few weeks ago, I earned $1000 for a couple of hours offering some insights in my practice area. While certainly not a large enough fee to close up shop for the month, it was a tidy little windfall that helped cover some home repairs that I’d put off for a while. What if there…

Do you send holiday cards each year with little business to show for your effort? That’s not surprising. After all, many firms are inundated with holiday cards and may do little more than glance at yours. So why not start a new end-of-year tradition: a law firm annual report. Here’s some tips on how to…

In a buyer’s market for legal services, great work alone often isn’t enough to attract or retain a client. At least that’s what two in-house counsel advised in recent interviews posted at JD Supra and summarized at Daily Report Online. According to these interviews, today’s in-house counsel expect outside lawyers to take the time to…

Many folks often complain about the cost of legal conferences – but trust me, the $300-$500 price range is pocket change compared to many events in my industry that start at one thousand dollars. If that’s true for conferences that you may want to attend, why not try lobby conning instead? The New York Times…

As the old adage goes, birds of a feather flock together. But does that mean that lawyers of certain feathers – whether it’s a gender, race, nationality or sexual preference – should flout them to attract clients of similar plumage? This question came to mind while reading this Gina Passarella’s Pittsburgh-Post Gazette piece about Pennsylvania law…

This post is part of the MyShingle Solos summer series which will run between June 17 and July 3, 2014.   This post is written by MyShingle Guest Blogger Dr. Sandra Thompson Short of putting your firm name on the side of a high-rise building for everyone on the freeway to see, what can small firms…