Marketing

This post at Greatest American Lawyer reminded me that I’d forgotten to announce that John Derrick of California Appeals is making his book, Boo_to_Billable_Hours available free (that’s zero billable hours!) at his site (click on the book link to access it).   I reviewed the book here back in February 2008 (by the way, it’s a…

I’m not flashy about marketing, nor am I a believer in those pricey “silver bullet” systems, where the only people who win are the experts selling their products.  Still, I do cover marketing issues, both here at my blog in the Marketing & Making Money category and at the Nolo Legal Marketing Blawg (Nolo is…

Lawyers may not be fans of ratings systems, as I’ve posted previously.  But what lawyers, or bar associations think about ratings doesn’t matter, if clients think otherwise.  And as the Washington Post reports, increasingly, consumers are turning to ratings to make decisions about service providers like real estate agents, plumbers and movers.  Moreover, at least…

Not sure how many of you remember the T.V. Show, That Girl, featuring Marlo Thomas as a small town gal trying to make it big as an actress in New York.  Truth be told, I never much liked the few reruns that I saw (I’m too young to remember the originals), but the concept of…

So what does Mr. Clean have to do with law firm marketing?  Not much, if you’re talking about Mr. Clean all by his lonesome –  though I suppose there’s some buried lesson there about branding or image.  But what caught my eye about  this cleaning product, however, is that it’s a real life example of…

May you live in interesting times… — Chinese Proverb No doubt, today we live in interesting times, where 250 lawyer firms vanish overnight, where the legal trade press goes from an obsession with PPP (partners per profits) to LPL layoffs per law firm, and where top lawyers are pounding the pavement for work.  But what’s…

I’ve posted before on the value of a niche practice to a successful law practice, but two items in today’s news make me realize that it’s time for an encore.  First up, this Los Angeles Times story describes a 26 year old biglaw associate who heads a team of lawyers at a large firm —…

My post, Legal Marketing in A Time of Less Than Plenty is up at Nolo’s Legal Marketing Blawg, with lessons for lawyers drawn from what retailers are doing to keep sales stable in a wobbly economy.  Here’s the opener: Though we lawyers prefer to think otherwise, for many consumers and small businesses, legal services are…