Inspiring, Celebrating & Empowering
Solo & Small Law Firms

Law Marketing in a Time of Less Than Plenty Now Up At Nolo

  • Share this on Google+
  • Share this on Linkedin

My post, Legal Marketing in A Time of Less Than Plenty is up at Nolo’s Legal Marketing Blawg, with lessons for lawyers drawn from what retailers are doing to keep sales stable in a wobbly economy.  Here’s the opener:

Though we lawyers prefer to think otherwise, for many consumers and small businesses, legal services are a discretionary expenditure.  In times of less-than-plenty, consumer clients may decide that estate planning can wait, while small businesses may choose to make do with do-it-yourself contracts even in complex situations where retaining a lawyer would make more sense.  Couples are even putting off divorce in part because of the costs associated with the divorce process itself!

So what can lawyers do to make procurement of legal services more palatable for clients in lean times?  For starters, they can take a lesson from some of the initiatives that retailers are adopting to retain customers and stimulate sales in the holiday season.  I’ve listed some of these measures below, and I’ll leave it to you to determine whether these ideas can work for your practice…read more



Sponsored Content

Improve Energy, Increase Productivity with 5 Easy Feng Shui Tips

To increase the positive energy in your office space, and be more productive as a result, consider taking advantage of feng shui. This is the ancient art of aligning our external world to support our internal journey, explains Lorrie Webb Grillo, certified feng shui practitioner and owner of Thriving Spaces Feng Shui.