Operations

Below are some of the questions that I researched for the second edition of Solo by Choice and which I’ll be discussing at tomorrow’s webinar sponsored by Rocket Matter (for details or registration, visit here).  But what I’d really like are questions from you – so please post questions below for me to address at…

As a solo or small firm lawyer, you’ve probably heard the term “involuntary pro bono.” That’s what happens when you sign up to take a case, collect a retainer, exceed the retainer and the client stops paying the bill on the eve of trial when it’s too late to pull out. Well, turns out that…

The following is a guest post by Roy S. Ginsburg. When selecting the practice area that will determine how you spend the rest of your career, you can “go deep” or “go shallow.”  It is almost always better to “go deep.” “Going deep” means that you select a practice focus that you enjoy, in a…

If her website bio is any indication, immigration lawyer Kisshia Simmons-Grant is a solo with a bright future. With top tier undergraduate and law school degrees, a prior position in the prestigious Attorney General Honor’s program, tenure as Assistant Chief Counsel with the Department of Homeland Security trying immigration cases and proficiency in Spanish Simmons-Grant…

I don’t often make recommendations about conferences; there are so many to choose from and my readers’ tastes vary. Still, I’ve got to put in a good word for two different conferences. First, I attended my first ever NACBA (National Association of Consumer Bankruptcy Attorneys) Conference last Friday, where I was invited to speak by…

It’s bad enough that Clifford Winston and Robert Crandall are receiving so much press for their book, Let’s Deregulate All the Lawyers . which I debunked in part in this last post. What’s even worse is that this crock of half-truths is now being used to revive the myths about solos as the untouchables of…

In my last post, I discussed different types of freebies that lawyers offer as incentives to encourage existing clients to send or refer more work. But lawyers — and quasi-legal providers like Legal Zoom — are also using free to generate new clients. Many lawyers – from solos to behemoth firms – are giving away…

As I mentioned in Marketing by the Numbers video, it’s 11 times more expensive to generate new clients than to attract business from existing clients. Existing or former clients already know you, so you don’t have to convince them to hire you. At the same time, because your clients are constantly inundated with marketing materials…