Make Money Mondays…Or Not: The $17 Incorporation Special

Fafinski, Mark & Johnson  (FMJ), a seventeen-year old, mid-sized Minnesota law firm is poised to embrace 2017 with a 17-themed special of its own: offering new business incorporations for just $17.17 – plus expenses, reports the Star Tribune .  The goal behind the $17-special is two-fold.  First, the firm wants to help more fledgling businesses…

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Make Money Mondays: Post-Election Day Posts

Although the 2016 presidential race pitting Hillary Clinton against the Donald Trump has dominated the news for the past year, the reality is that the outcome of tomorrow’s election is unlikely to have an immediate impact on most voters. By contrast, thirty-four states have a combined total of 157 propositions on the ballot that will…

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Make Money Mondays: Experience Experiential Marketing

Welcome to the twenty-first century, where thanks to a mix of rebranding and technology everything old is new again.  Thus, yesterday’s nomadic fly-by-night lawyers doing business out of the back seat of their car are now glamorously lean, pre-paid legal and Hyatt Legal Services –  once unflatteringly regarded as the McDonalds’ of legal services are now…

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Make Money Mondays: Marketing Outside of Your Box

We’re all familiar with the saying “think outside the box.” That phrase came to mind recently when I stumbled across a pair of posts —Networking With People Outside of Your Industry ,  Harvard Business Review by Dorie Clark and Five Smart Reasons to Create Content Outside Your Niche (Hubspot.com, August 10, 2016)  by Larry Kim…

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Make Money Mondays: Mini Legal Service Packages, Take Two

Most lawyers are familiar with, and skeptical about offering mini legal services packages – which is really just a fancy name for unbundling . In other words, in contrast to a full service experience, from advice about a particular corporate entity or estate plan to drafting the plan, filing it with the Secretary or Probate Office…

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Make Money Monday: You’ve Got Some ‘Splainin to Do!

Remember the “I Love Lucy Show” where Lucy would get herself into some kind of scrape that she’d conceal from her husband Ricky – but then be forced to ‘fess up when he demanded, in his heavy Spanish accent, that “you’ve got some ‘splaining’ to do.” In doing so, sometimes Ricky wanted his wife to…

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Make Money Mondays: Uber or Lyft Your Clients

A few months ago, I pondered  the ethics of lawyers engaging car services like Uber  to transport potential or existing clients to their office or the courts. (You can bet that if there’s an “app for that,” there’s going to be 37 ethics rules for that as well). Back when I blogged about the ethics…

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