Remember the “I Love Lucy Show” where Lucy would get herself into some kind of scrape that she’d conceal from her husband Ricky – but then be forced to ‘fess up when he demanded, in his heavy Spanish accent, that “you’ve got some ‘splaining’ to do.” In doing so, sometimes Ricky wanted his wife to take accountability for her actions, while other times he truly didn’t understand what the heck was going on.
In many instances, our clients are often as flummoxed about the work their lawyers do as Ricky was about Lucy’s behavior. Some clients simply don’t understand the importance of a well-prepared trust or a strong contract, while others haven’t any idea about how a proceeding – whether a divorce or a DUI – will proceed, or how a particular firm will handle their case. In these situations, we lawyers have some ‘splainin’ to do.
That’s where Explainer Videos come in. Explainer videos are a category of videos unto themselves – those catchy, minute long shorts that cut the core of a matter and show how to solve it. Some explainer videos have narration, others don’t but all are short, sweet and compelling to watch.
Lawyers can use Explainer Videos to quickly summarize for clients how a legal procedure might work. Or to share why their firm is different or show off a new product or service that their firm plans to introduce.
What’s best about explainer videos, though, is that they’re inexpensive to produce. Not inexpensive, as in a few-hundred-dollars inexpensive, but rather, five to ninety-nine dollars inexpensive! For example, on Fiverr (a service I described before), there’s a full category of providers who will create and deliver an explainer video for five dollars. There are also a bunch of DIY services, where you can create one yourself – Powtoon , Animator and Biteable, which is the one that I used for the video below (for a company that I’m launching soon): (Note: I paid the $99/year to remove the watermark):
Now that I’ve explained Explainer Videos, get out there and make one yourself. Your clients have questions – and you’ve got some ‘splainin’ to do!