I’ve always enjoyed the Harpers Index and its ability to convey so much information in so few words. So that’s probably why I was so impressed with Philadelphia based attorney Sharmil McKee’s marketing sheet entitled Interesting Facts About Sharmil McKee. In contrast to a lengthy firm resume, the fact sheet offers just the facts such as number of clients served, average dollar value of transactions, number of transactions handled by Attorney McKee. It’s a persuasive and attractively packaged document that answers all of the questions that you’d want a prospective client to ask.
Other advantages of the fact sheet: you don’t need to include dates which might reveal lack of experience (for example, you may have only practiced for 6 months directly out of law school) or too much experience (you may have been working as an attorney for 30 years but just started a practice and haven’t had much experience in a new field). And, you don’t need to specify where you acquired the experience. So, for example, in my case, if I were to list “number of federal circuit court appeals briefed and/or argued,” I could claim around 38 (even though only 2/3 of those have been at my own practice, while the others have been with other attorneys or firms).
I’m going to prepare a fact sheet for my practice. How about the rest of you?
Editor’s Note: you have a really neat practice idea that you’ve not seen used elsewhere and that you’d like me to write up at MyShingle, just drop me a line at firstname.lastname@example.org and I’ll try to post it here.