Marketing on the Cheap: Some Tips

If you’re just starting out as a solo, you may wonder how you can ever get the work out about your practice when some types of marketing measures like Yellow Pages, TV or even ads in the local newspaper are prohibitively expensive.   Or, even if you’re not cash strapped, you may wonder whether it’s worthwhile to blow several hundred dollars on an ad or networking event that may not yield any returns.  If that’s the case, check out this article, Small Firm Life:  Frugal Marketing by Raymond Dowd, NYLJ (1/7/05).  Dowd has some tips on how you can get your name in circulation for free or make the most of for-fee networking events (like introducing yourself to the biggest name or asking one of the lecturers a question).  Many of these techniques may not work all the time; I’ve had poor luck with a number of them myself.  But at least it won’t cost you anything to give these ideas a try.

4 Comments

  1. Stark County Law Library Blawg on January 10, 2005 at 7:37 am

    “Marketing on the Cheap: Some Tips”

    Posted by Carolyn Elefant: ?f you’re just starting out as a solo, you may wonder how you can ever get



  2. Stark County Law Library Blawg on January 10, 2005 at 7:37 am

    “Marketing on the Cheap: Some Tips”

    Posted by Carolyn Elefant: ?f you’re just starting out as a solo, you may wonder how you can ever get



  3. LegalMarketingBlog.com on February 22, 2005 at 12:13 pm

    Inexpensive Marketing

    Solo practitioner Carolyn Elefant had a post about marketing on the cheap. She talks about looking for networking opportunities that are free. She drew upon an article that appeared in the New York Lawyer by solo Raymond Dowd entitled ??mall…



  4. LegalMarketingBlog.com on February 22, 2005 at 12:13 pm

    Inexpensive Marketing

    Solo practitioner Carolyn Elefant had a post about marketing on the cheap. She talks about looking for networking opportunities that are free. She drew upon an article that appeared in the New York Lawyer by solo Raymond Dowd entitled ??mall…



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