Archive for March 2019
Make Money Mondays: Stop Leaving Money on the Table and Start Texting Your Clients to Show Up
For past Make Money Monday posts — which offer quick tips on how to boost your law firm’s revenues — I’ve found inspiration from tech start-ups, the pizza business, transportation industry, and fashion — just about anywhere else than the public sector. But today, that’s no longer true – because the tip that I offer…
Read MoreNew Jersey Court Orders Lawyers to Disclose Competitors’ Billing Practices and to Use Data To Inform Clients of Likelihood of Success
Last week, the New Jersey Supreme Court granted certification to hear an appeal of the Appellate Division’s ruling in Balducci v. Cige, Docket No. A-3068-16T2 (August 30, 2018) which voided an attorney’s hourly fee agreement with a client for a discrimination action because the lawyer failed to advise the client that other firms could handle…
Read MoreMake Money Mondays: Take the Time to Say Thank You
Many years ago, one of the partners from my former law firm referred me a case and to thank him, I treated him to lunch – albeit six months later. As we finished up our meal, I apologized for my delay in showing my appreciation, to which the partner remarked that I was the first person…
Read MoreWho Cares About Opening Doors When You Can Own the Building?
Like many of my lawyer colleagues with college-aged students, I’ve been tracking the college admissions scandal with interest, particularly the involvement of Gordon Caplan , co-chair at Wilkie, Farr & Gallagher who paid $75,000 to bribe the proctor of an ACT exam to boost his daughter’s chances of admission to a top school. Quite honestly, the…
Read MoreMake Money Monday: Get Some Traction With a Call to Action
So here are some more interesting marketing statistics: it can take as many as eight customer interactions (or touches) to get a face to face meeting with a potential customer and in fact, 80 percent of sales are made between the 6th and 12th customer touch. As a lawyer, you may be wondering how this…
Read MoreMake Money Mondays: Promote Your Firm Through MicroInfluencers
Updated October 3rd, 2022 In the increasingly crowded online space, solo and small firms can have difficulty being found. SEO and pay-per-click schemes are frequently pricey often lures clients focused only on cost or who were already declined by other law firms. Blogging can increase visibility and attract a more educated breed of clients but…
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