A lawyer colleague and Facebook friend recently posted a simple request: he asked whether we were aware that his firm handled employment and injury cases. At least half of the 40 respondents (myself included) knew that he handled one area but not the other. As a result of my colleague’s survey, I’ve now learned of a resource that I didn’t previously have for referrals of certain matters.
This simple post is a brilliant marketing two-fer. It’s an opportunity to (1) introduce what you do to other Facebook friends and (2) test the effectiveness of your marketing message. Plus, it only takes a minute. the technique also works across platforms – it would be equally effective on Twitter or LinkedIn.
Not all marketing campaigns cost thousands of dollars or require hours of time to write content. Sometimes, just checking in to ask a simple question can plant another seed that you’ll harvest down the road.