Why Lawyers Should Offer CLE on Porn Hub and Not Legal Providers

When it comes to promoting his math tutoring services, Taiwanese math teacher Changsu knows all the right angles.  Figuring that the probability of reaching more students would increase proportionately to the size of his audience, Changsu posted 200 calculus lessons on Pornhub, reasoning that: 

Since very few people teach math on adult video platforms, and since there are so many people who watch videos on them, I thought that if I uploaded my videos there, a lot of people would see them.”

[Source:  BoingBoing]

Turns out that Changsu discovered a formula for financial success.  Though many viewers watch the videos free of charge, hundreds still would purchase his course, producing $250,000 a year.  

Lawyers can learn from Changsu’s lessons.  First, Changsu’s experience teaches the importance of owning one’s talents.  Though Changsu taught math for others, he recognized that he could maximize the value of his content by owning it and selling directly to the consumer rather than through a middleman.  Second, by entering an unusual market with no other competitors, Changsu stood out which in turn provided him with even more notoriety.

Despite Changsu’s experience, many lawyers will still insist that posting legal content on Porn Hub is undignified or degrading. But what’s really degrading is this:  when lawyers are asked – nay, even expected – to prostitute themselves by giving away their know-how for free to CLE vendors and bar associations that turn around and resell that content for huge profit. That’s the real exploitation.