Marketing

For some people, the leftovers are the best part of Thanksgiving.   As much we look forward to the traditional feast of turkey, stuffing, cranberry sauce, potatoes, green bean casserole and pumpkin pie (along with whatever else your family includes in their menu), sometimes after all the anticipation, the traditional food can seem a bit too…

For decades, the imaginary Christmastime world of Santa and elves and the North Pole settles into a real-time home in the acclaimed Macy’s Department Store’s annual Holiday Window Display.  But in true 21-st century fashion, this year, Macy’s will play IRL host to another type of ethereal universe that exists only online:  Facebook. According to…

Over the weekend, I did a little shopping for a couple of inexpensive sweaters to wear on casual workdays at my office now that the cooler weather is likely to stick around.  Casing the mall, I found a couple of possibilities under $25, but even then I couldn’t make up my mind.  In each store,…

Seven years ago, I penned a post, How NOT to Blog at the now defunct Nolo Legal Marketing Blawg . Clearly, my influence is very limited because the offenses that I cited – from undated posts, lack of attribution, reliance on unpaid crowd-sourced content to make a buck and posts without links – remain common…

Never eat lunch alone, say master networkers like Keith Ferrazi. But in today’s hectic world, getting together for lunch is easier said than done.  Still, a lawyer’s got to eat, right? Enter an elegant solution to this common problem: eatNgage.com , a platform that lets you set up a virtual meeting, demo or webinar with…