Make Money Mondays: Embrace Constraints

Many lawyers view lack of resources as an obstacle to starting or growing a law practice.  And they’d be right to some extent. After all, it’s far easier and less stressful to start a law practice with a deep pocket full of money to fund prime office space, administrative help and professional marketers and coaches…

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Make Money Mondays: One Price Doesn’t Fit All

Most lawyers would never admit that they pretty much charge the same price for everything.  For example, one lawyer might argue that his rates are only $250/hr – a real bargain as compared to so-and-so down the street who bills out at $500.  Yet I’d be willing to bet that even with the one lawyer…

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Make Money Mondays: Vetting the Veterans’ Niche

In honor of Veteran’s Day, today’s Make Money Mondays salutes a unique niche practice area: veterans’ owned businesses.  According to the recent surveys, there are 2.52 million veteran majority-owned businesses in the United States that collectively generated $1.14 trillion in revenues last year. Most vet businesses are small with 54 percent having 1-4 employees, and…

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Make Money Monday: Follow Up On Conferences

As I explained in my Marketing By the Numbers video, 80 percent of people fail to follow up with contacts and leads from conferences. That’s unfortunate considering the time and expense that many conferences entail.  So I was excited to stumble upon a free resource from Hub Spot —14 FREE email templates  that you can…

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Make Money Monday: Automating Marketing Tips

For today’s Make Money Monday, here’s a quick summary of Gyi Tsakalakis’ talk Plus ca change, plus c’est la meme chose  – discussing how lawyers can engage with consumers online, and offering some easy ways to implement. You can view the full video above. Gyi’s talk covers Mail Chimp (at 8:00) to send recurring communications,…

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Make Money Mondays: Act As If You Own The Place

Editor’s Note – Summer always has me reminiscing about vacations past – and one of my favorites was our family’s ten-day trip to London in the summer of 2008, where I returned with tons of marketing Lessons from London . But here’s the one that stands out most, and that’s worth thinking about whether you’ve…

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Make Money Monday: Look Ahead Or Be Left Behind

Recently in one of my online lawyers groups, an attorney lamented that her state bar association had made self-help forms available for family law litigants at no cost and in addition, had started conducting free trainings to help users complete the forms. The attorney reported that many of her family law attorney colleagues are up…

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Make Money Monday: Hold Your Own Prime Day

Last Monday and Tuesday, online behemoth Amazon held its fifth annual Prime Day, a shopping holiday  of a sort where Amazon offers exclusive bargains and deals to Amazon Prime customers. The benefits of Prime Day are self-evident: Amazon can show appreciation for existing customers by offering deep discounts while racking up sales – to the…

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