Posts Tagged ‘make money mondays’
Make Money Monday: Give Cold Calling a Try
Updated September 8, 2022 About eight years ago, I interviewed an Executive Recruiter for a mini-podcast on the how-to’s of cold-calling. To quickly access the interview, click here.. Although I’ve sung the praises of cold-calling for decades, it still hasn’t caught on much with lawyers even though it’s one of the best ways to find…
Read MoreMake Money Mondays: Learn A New Language – Guest Post by Russell D. Knight
Are you interested in finding a way to expand your audience of potential clients and more effectively communicate with the clients you already have? How about learning a new language – and I’m not talking about a computer language. Take a look at some recent trends in legal. Last year, Legal Shield – a legal…
Read MoreMake Money Monday: Find Your Cash Cow
Happy April Fool’s Day! I’m not much for hoaxes, but a nevertheless, a light-hearted post seems appropriate. And so here’s some udder-ly a-moo-sing, bovine-themed advice on finding a cash cow for your law firm. And remember, you herd it here first. 1. The Purple Cow The Purple Cow was the first Seth Godin book I…
Read MoreMake Money Mondays: Stop Leaving Money on the Table and Start Texting Your Clients to Show Up
For past Make Money Monday posts — which offer quick tips on how to boost your law firm’s revenues — I’ve found inspiration from tech start-ups, the pizza business, transportation industry, and fashion — just about anywhere else than the public sector. But today, that’s no longer true – because the tip that I offer…
Read MoreMake Money Mondays: Take the Time to Say Thank You
Many years ago, one of the partners from my former law firm referred me a case and to thank him, I treated him to lunch – albeit six months later. As we finished up our meal, I apologized for my delay in showing my appreciation, to which the partner remarked that I was the first person…
Read MoreMake Money Monday: Get Some Traction With a Call to Action
So here are some more interesting marketing statistics: it can take as many as eight customer interactions (or touches) to get a face to face meeting with a potential customer and in fact, 80 percent of sales are made between the 6th and 12th customer touch. As a lawyer, you may be wondering how this…
Read MoreMake Money Mondays: Promote Your Firm Through MicroInfluencers
Updated October 3rd, 2022 In the increasingly crowded online space, solo and small firms can have difficulty being found. SEO and pay-per-click schemes are frequently pricey often lures clients focused only on cost or who were already declined by other law firms. Blogging can increase visibility and attract a more educated breed of clients but…
Read MoreMake Money Mondays: Back to the Future With Housecalls
As the saying goes, everything old is new again. Look around: Vintage clothing is nearly always in fashion. Community supported agriculture and buying produce local and direct from farms as folks did back in the day is on the rise. And now it seems,house-calls for doctors are making a comeback, enabled by the same technology that powers 21st…
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