October 31, 2009
by Carolyn Elefant
This morning, I’ll take a seat in the front row in a place where I can’t look back. I’ve occupied the front row dozens of times over the course of my career, at trials, hearings and appellate arguments – but today is different. Because today, it’s not a client but my daughter who occupies [...]
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MyShingle Solo
October 27, 2009
by Carolyn Elefant
On the surface, this article about Lawyers.com‘s upcoming television ad campaign, which is intended to attract more consumers to its site, seems like nothing more than business as usual in a down economy. But there’s far more to it than that. The Lawyers.com television strategy is both a reminder of lost opportunity by Reed-Elsevier (parent company to Lawyers.com and Lexis-Nexis) to gain footing [...]
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Legal Research and Writing