Marketing
NLBM vs. 2-Hour Lifestyle Lawyer: Legal Coaching Smackdown!!
NLBM, a legal coaching company, has filed a copyright infringement complaint against 2-Hour Lifestyle Lawyer, accusing them of copying course content and reselling it. The complaint highlights the lack of uniqueness in coaching content, as many programs offer similar advice on topics like estate planning and pricing. The lawsuit raises questions about how much legal…
Read MoreLawyers: How to Make An Offer They Can’t Refuse
via GIPHY An Offer They Can’t Refuse I haven’t seen the epic 1972 movie, The Godfather, but even I’m familiar with the iconic line, make him an offer he can’t refuse,” casually uttered by Marlon Brando’s character, Vito Corleone. Of course, Corleone’s offers couldn’t be refused because doing so would invite death. But there are…
Read MoreFTC Lockdown on Legal Tech and Marketing Companies LockIns With Autorenewals
How many times have you signed up for a free trial, then forgot to cancel and were hit with a huge bill? Or signed up for a legal tech or marketing service that you didn’t like so you let it run its course, only to have it auto-renew and lock you in for another term? …
Read MoreFive Online Lawyer Marketing Red Flags That Can Leave Law Firms Red-Faced
Most lawyers can methodically recite the ethics rules that govern marketing. ❎ No guaranteed results. ❎ Required labeling as “attorney advertising.” ❎ No unverifiable superlatives. ❎ No misleading copy suggesting that your firm is larger or more experienced than it is. But that’s just the tip of the iceberg. Most lawyers forget that when we…
Read MoreMake Money Monday: Tout Your Tech
Can a law firm’s use of artificial intelligence be a selling point for clients? Biglaw firm DLA Piper thinks so. Last month, DLA Piper publicly announced that it would utilize Casetext’s groundbreaking platform, Co-Counsel which is powered by GPT-4 to perform substantive tasks such as legal research, document review, deposition prep, and contract analysis. DLA…
Read MoreStarting a Law Firm: Is Influencer Marketing for You?
In October 2022, I wrote about the rise of nano-influencers and how lawyers might use them to market their law firms. Turns out, I was ahead of the curve. As Forbes reports, influencer marketing is becoming more important than ever to boosting SEO. The Forbes article recommends: Ask the influencers you work with to link…
Read MoreAdvice on Flat Fee Billing from Two Lawyers Who Do It
This article summarizes key takeaways from the #ABATECHSHOW presentation “Flat Fees: the F Word You’ll Learn to Love” by flat fee pros Regina Edwards and Ashley Pepitone. Summary based on my notes, compiled by Chat GPT with additional editorial review. The Benefits of Flat Fees for Lawyers This presentation on flat fees for lawyers opened…
Read MoreReferrals Are Still the Hundred Million Dollar Standard for Lawyers Seeking Clients
Four years ago in a post at Above the Law, I described my informal poll of thirty Facebook group participants and found that the overwhelming majority identified personal referrals – either from other lawyers or former clients – as their top source of business. And a recent big win by a small Connecticut law firm…
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