Marketing

  Even in the age of social media and blogging, the humble law firm newsletter still matters.  Consider this:  1.  Newsletters offer a way to stay connected with current and prospective clients. While a law firm Facebook page serves that purpose as well, many people prefer to keep their personal recreational time on Facebook separate…

Sometimes, the best marketing ideas cost the least amount of money. Like trotting out a branded powerstrip  at a hearing or conference: it’s a way to connect by providing a useful service (a power outlet) and striking up a conversation in the process. Same with a laptop cover— a great icebreaker and potential business idea…

Longtime readers of this blog know that I have a love-hate (or more accurately, a friend/frenemy) relationship with bar and professional associations.  To be clear, my beef isn’t about the services provided to solos: in the past decade since I’ve started this blog, the bars have stepped up – and I’ve watched as the initially…

According to Techcrunch, Yelp, an online customer feedback site has announced a new feature that will help small business owners quantify the value of their Yelp listing.  To estimate a listing’s worth, Yelp examines customer leads like bookmarking a Yelp business listing, mapping directions to the business, placing a phone call from the Yelp app,…

Regular readers know that MyShingle is all about original content, all the time, almost always authored by me rather than guest posters (though I’m always open to high-quality submissions).  But when a recent bout with the flu rendered me at less than full-capacity for over a week, I’ve had no choice but to revise my…

It’s December, the month in which a blogger’s fancy turns to holiday gift guides.  Last month, Reid Trautz published his 8th Annual Holiday Gift Guide, but you’ll find more ideas at Allison Shields’Legal Ease  gift guide  and tech-focused suggestions at Niki Black’s Sui Generis and a round-up of links to gift ideas by Jim Calloway.…

Public demand for lawyer ratings is on the rise.  As the above graph from Google Trends  shows, searches for the terms “attorney reviews” have increased five-fold in the past five years (the drop off results after October 2012 only because all data hasn’t yet available). The push for lawyer reviews is hardly surprising.  Today’s consumers…