Marketing

As a solo or small law firm, you’re probably familiar with “the marketing cycle:”  Business is slow, so you throw your heart into marketing.  Business picks up, so you stop marketing.  Business slows down and there’s nothing in the pipeline because you let up on marketing.  And so on. From reader Cindi Matt of  MattLegal…

These days, getting your name in print – or digital print, anyway – isn’t all that difficult.  Most online publications content starved and you’re bound to find a few that will accept a guest blog post or article. Getting face time in print media is another story.  Even though traditional newspapers are considered down for…

Tonight, before heading out to the pool for a swim, my ten year old daugher, Mira set the Tivo to record one of her television shows.  The show was scheduled to run at 9 pm, with a second showing at 9:30.  Since I was sure that we’d be back at least 9:30, I asked Mira…

I’m not a professional marketer. But as someone who speaks and writes about going and growing solo, I’m often asked to speak about what lawyers can do to attract and retain clients. It’s the kind of talk that could put me to sleep because we’ve all heard it before: network, have an online presence, send…

If the costs of marketing your law practice have you crying “Uncle,” why not call on Uncle Sam instead?  Government funded resources and events – from reports, workshops and rulemakings – are a treasure trove for solos and small law firms who want to track trends, identify and educate themselves on potential new niche practice…

This month’s ABA Journal features a piece on the results of marketing makeovers provided to three solos brave enough to bare their practices for all to see. The article summarizes the advice given by two marketing experts to three different solos and follows up six months later to see how they’re doing. Example of Heading…

UPDATE – here’s a piece from the Connecticut Tribune that also discusses the importance of meeting people offline.  Though remember- online contacts can also lay a foundation for offline meetings so don’t cut your Internet service just yet! Imagine wandering into Staples to purchase office equipment for your new law firm and emerging with a…

I don’t cross reference my posts that frequently, but I’ve just posted at the Nolo Legal Marketing Blawg about the increasing importance of including mobile devices one’s legal marketing portfolio.  Why?  Because by 2013, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of…