Marketing

I came across this Press Release about a Clean Tech competition that’s awarding $600,000 in prizes to early stage clean energy innovators.  And guess what?  The awards include not just cash but also in-kind services offered by accounting, public relations and law firms – in this case, tech counsel to the “stars,” Wilson Sonsini. Sponsoring…

One of the five "high impact" marketing practices that I discuss in Solo by Choice is non-traditional consultations, such as house calls or an after hours practice.  Not only are are non-traditional consults a way to stand out and accomodate your clients, but they’re also compatible with many solos’ business models.  Making house calls or…

Consistent with the Second Law of Thermodynamics, the entropy (or in lay terms, randomness) of the array of online marketing options is ever-increasing.  But thanks to this diagram (and post) by Anita Campbell of Small Business Trends, there’s hope of imposing some order on all of the chaos. You need to link here to view…

Over at my roost at Legal Blogwatch, I posted about ways that lawyers — including solo and blogger, Ernie the Attorney are rethinking the concept of business cards.   As Ernie points out, these days, it’s not hard (or at least it shouldn’t be hard) to find a lawyer’s website by running a Google name search…

My friend and colleague, Allison Shields of Legal Ease Blog is starting the next round of her course Lawyer Marketing on A Shoestring, which she teaches with Paramjit Mahli, of the Sun Communcations Group.  I haven’t taken the course, but the syllabus shows that it’s value packed.  Plus, I am a huge fan of Allison’s…

I’m not squeamish about rodents.  As a youngster, I raised several dozen pet mice and even now, as an adult I find my daughter’s Chinese dwarf hamster, Puck completely irresistable  Yet this morning, while out walking the dog, I screamed with fright when a tiny little field mouse scurried across my path. Why does a…

This coming Tuesday, I’ll drop my daughters off at school, return to my house, pick up my trial bag (which doubles as a suitcase and computer case for short trips) and walk 15 minutes to the $25 bus that runs from Bethesda, Maryland, where I live to Penn Station in New York.   I’m headed up…

Most of the time, we give testimonials because we believe in the person who has solicited our recommendation and because it’s a nice thing to do.  But if that’s not enough incentive to give a testimonial, then consider this benefit:  testimonials can also make you look good! For example, let’s say that you’ve used a…