Marketing

Rewind five months ago to the early days of the pandemic, when courts shut down, work moved home and you were content to turn your kids over to ten hours of screen time each day because you thought it would be temporary.  Back then, you had big plans: to add a new practice area, to …

To paraphrase an old Yiddush saying, men and women plan, pandemic laughs.  Take a look at some of completely unexpected winners…and losers recently anointed by the pandemic: With the population housebound, rideshare companies like Uber and Lyft have seen declines of 70-80 percent in usage.  Instead, folks are substituting bicycles for public transportation and uber…

A couple of months before the pandemic hit, tidy-up evangelist Marie Kondo released a new book, Joy at Work: Organizing Your Professional Life , which applies Kondo’s decluttering principles to the workplace context.  As this article describes, Kondo advises readers to decide what to keep and what to cull by asking themselves a particular  object…

In one fell swoop, COVID-19  put an end to salad bars, hot-food buffets and other types of self-serve operations that have become popularized in takeout restaurants and grocery stores over the past decade.  And even as establishments reopen, self-serve buffets may be thing of the past because it’s nearly impossible to control the spread of…

Have you ever considered a new practice area or business model for your law firm but weren’t sure whether it had legs? If you’re looking for a quick way to figure out the NBT, you might try the “rule of three” – which is how Chris Wilson, founder of Lululemon knew that a company focused…