Marketing
Make Money Mondays: Small Wins
Rewind five months ago to the early days of the pandemic, when courts shut down, work moved home and you were content to turn your kids over to ten hours of screen time each day because you thought it would be temporary. Back then, you had big plans: to add a new practice area, to …
Read MoreBoy, Is My Face Ruby!
As one of the few bloggers covering the solo and small law firm space, I try to stay current on what’s new in the legal tech world. So after learning just a few days ago that a class action for overbilling was filed two years ago against Ruby Receptionists,an answering service popular with lawyers, boy…
Read MoreMake Money: Pandemic Trendspotting
To paraphrase an old Yiddush saying, men and women plan, pandemic laughs. Take a look at some of completely unexpected winners…and losers recently anointed by the pandemic: With the population housebound, rideshare companies like Uber and Lyft have seen declines of 70-80 percent in usage. Instead, folks are substituting bicycles for public transportation and uber…
Read MoreMake Money Monday: Use It or Lose It
A couple of months before the pandemic hit, tidy-up evangelist Marie Kondo released a new book, Joy at Work: Organizing Your Professional Life , which applies Kondo’s decluttering principles to the workplace context. As this article describes, Kondo advises readers to decide what to keep and what to cull by asking themselves a particular object…
Read MoreMake Money Mondays: Replace What’s Not Coming Back With Something Better
In one fell swoop, COVID-19 put an end to salad bars, hot-food buffets and other types of self-serve operations that have become popularized in takeout restaurants and grocery stores over the past decade. And even as establishments reopen, self-serve buffets may be thing of the past because it’s nearly impossible to control the spread of…
Read MoreMake Money Mondays: Three Time’s the Charm
Have you ever considered a new practice area or business model for your law firm but weren’t sure whether it had legs? If you’re looking for a quick way to figure out the NBT, you might try the “rule of three” – which is how Chris Wilson, founder of Lululemon knew that a company focused…
Read MoreEverything You Need to Consider Before Locking Into High Cost Contracts With Consultants Coaches and Marketers – Part II
In Part I of this two-part series, I discussed why it’s so difficult for lawyers to resist the siren’s song of coaching and marketing programs that promise the sky but often fail to deliver. Here in Part II, I’ve set out a long list of factors to help lawyers separate the wheat from the chaff when…
Read MoreEverything You Need to Consider Before Locking Into High Cost Contracts With Consultants Coaches and Marketers – Part I
Like anyone else, even rational, bright, ever-skeptical attorneys are vulnerable to high-cost, low return coaching, consultant and marketing programs. As I wrote here six years ago, there are plenty of reasons why attorneys are easy prey for questionable, pricey programs. For starters, many lawyers running their own firm particularly during economically-shaky times like these naturally…
Read More