Marketing

A lawyer colleague and Facebook friend recently posted a simple request: he asked whether we were aware that his firm handled employment and injury cases.  At least half of the 40 respondents (myself included) knew that he handled one area but not the other. As a result of my colleague’s survey, I’ve now learned of…

When it comes to pandemic pastimes, there’s nothing more old school than the humble jigsaw puzzle. Though I did my share of puzzles as a kid, as did my daughters, I’ve never been a rabid fan.  For starters, putting the puzzle together seemed like an awful lot of effort for something that’s later torn apart…

For years, legal futurists have lamented that the legal profession hasn’t been able to develop fully do-it-yourself products with the same widespread adoption rate as Turbotax. Most commentators blame outdated ethics rules and protectionism for the lack of success but in truth, the fault lies with clients.   Because many clients don’t want a DIY solution…

Granted, I often pat myself on the back for being ahead of the curve. But even this is too much.  No way I knew a year ago when I recommended Holiday Phone Calls as an alternative to cards that just three months later, we’d fall deep into an all-encompassing  pandemic that has complicated the sending…

Several years after my husband’s death, I decided to try my hand on some of the dating apps. Thanks to phone cameras, editing tools and filters, posting a few flattering pictures for my bio wasn’t much of a challenge — but coming up with a dating profile was nearly impossible.  For starters, I hadn’t dated…