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Solo & Small Law Firms

Posts Tagged ‘make money mondays’

Make Money Mondays: Security As A Selling Point, Part II

Eight and a half long years ago, I suggested that solo and small law firms share their security practices with clients as an added selling point for their practices. Of course, back in 2010, many solos and smalls hadn’t yet started using the cloud, email was still considered relatively secure and paper-less and virtual law…

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Make Money Mondays: Senior Moments

Today, the average life expectancy is 78.6 years for men and 81. 1 years for women. Yet while longevity increases, services that cater to older Americans have not – or at least not yet.   However, as Fast Company reports, the business of growing old is a 15 trillion dollar industry.  For lawyers, aging populations…

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Make Money Mondays: Make A Choice To Employ Voice

Last week, I gifted my 81-year old mom an Alexa Echo  and set up the app for her before returning home. My mom is not what you’d call a tech-savvy octogenarian: to the contrary, she calls me several times a week to check the weather on my computer or look up a doctor online because she…

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Make Money Monday: Take a New Look at Newsletter Campaigns

When it comes to marketing, email newsletters aren’t as sexy as a cool Instagram account, or as far-reaching as a robust SEO campaign. Yet, according to a recent round-up at eConsultancy, 73 percent of consumers state that email is their favored contact option. And though most consumers find themselves awash in email, a preference for…

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Make Money Monday: Give Cold Calling a Try

About eight years ago, I interviewed an Executive Recruiter for a mini-podcast on the how-to’s of cold-calling.  To quickly access the interview click here.  Although I’ve sung the praises of cold-calling for decades, it still hasn’t caught on much with lawyers even though it’s one of the best ways to find business quickly. Nor has cold-calling…

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Make Money Monday: Find Your Cash Cow

Happy April Fool’s Day! I’m not much for hoaxes, but a nevertheless, a light-hearted post seems appropriate. And so here’s some udder-ly a-moo-sing, bovine-themed advice on finding a cash cow for your law firm. And remember, you herd it here first. 1. The Purple Cow  The Purple Cow  was the first  Seth Godin  book I…

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