Make Money Monday: Tout Your Tech

solo law tech

Can a law firm’s use of artificial intelligence be a selling point for clients?  Biglaw firm DLA Piper thinks so. Last month, DLA Piper publicly announced that it would utilize Casetext’s groundbreaking platform, Co-Counsel which is powered by GPT-4 to perform substantive tasks such as legal research, document review, deposition prep, and contract analysis.  DLA…

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Advice on Flat Fee Billing from Two Lawyers Who Do It

This article summarizes key takeaways from the #ABATECHSHOW presentation “Flat Fees: the F Word You’ll Learn to Love” by flat fee pros Regina Edwards and Ashley Pepitone.  Summary based on my notes, compiled by Chat GPT with additional editorial review. The Benefits of Flat Fees for Lawyers This presentation on flat fees for lawyers opened…

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Make Money Mondays: Can Law Firms Use Nano Influencers for Marketing?

marketing through nanoinfluencers

Three years ago when I first posted about lawyers using microinfluencers, TikTok was barely a blip on the marketing radar.  Fast forward to today, and social media platforms like TikTok and Instagram reels are empowering nano influencers, defined by Influencer Marketing as influencers with active social profiles, but fewer than 10,000 followers.  Brands are increasingly…

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Make Money Monday:  Should Lawyers Use TikTok?

In the past four years, the social media platform TikTok grew exponentially, now boasting a billion users a month averaging 850 minutes on the app.  Interesting data, but should lawyers be using Tiktok? You might be inclined to respond “hell yes!,” particularly after seeing these examples of early adopting lawyers who’ve gone viral with several…

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Make Money Mondays: Buy Annette Choti’s Click Magnet 

Fifteen years ago, I was one of the first handful of forward-looking lawyers to embrace the Internet as a tool for marketing a solo or small firm practice. For starters, robust websites, blogs and social media enabled lawyers to really engage and educate consumers in a far more meaningful way than a screaming CALL-YOUR-LAWYER 911!!…

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