Make Money Monday: Be The Biggest in the World

Last month with the country reopening post-pandemic, on the eve of my 57th birthday, I embarked on a bucket-list trip to the Dakotas with Wyoming and Montana tossed in because why not?  Compared to the East Coast where I reside, the west is more immense in every respect: big, endless sky, wide-open roads and days…

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Make Money Monday: Take a Page Out of Legal Zoom’s IPO With Subscription

As the saying goes in real estate, house value is all about location, location, location. To paraphrase from Legal Zoom’s recent IPO filing, legal services value is all about subscription, subscription, subscription.  Driving that point home, Legal Zoom’s IPO filing uses the term subscription 275 times and discloses that fees from subscriptions account for over…

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Make Money Monday With Our Free Clause of the Day

Did you know that your Retainer Agreement can make you money? That is, if you’re not using one of those stale, eight-page tomes chock full of legalese that clients can’t understand. Or one of those outdated forms from a retired lawyer that still references fax machines and billing rates for secretaries.  Here’s the problem.  There…

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Make Money Monday: One Minute Marketing

A lawyer colleague and Facebook friend recently posted a simple request: he asked whether we were aware that his firm handled employment and injury cases.  At least half of the 40 respondents (myself included) knew that he handled one area but not the other. As a result of my colleague’s survey, I’ve now learned of…

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Make Money Mondays: Puzzle Over How to Refresh the Old and Dull

When it comes to pandemic pastimes, there’s nothing more old school than the humble jigsaw puzzle. Though I did my share of puzzles as a kid, as did my daughters, I’ve never been a rabid fan.  For starters, putting the puzzle together seemed like an awful lot of effort for something that’s later torn apart…

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Make Money Mondays: One a Day Wonders

In theory, we’re all aware of the power of one – like the power of writing one true sentence or lighting one candle instead of cursing the darkness, or one shot heard round the world that birthed a new nation. On the flip side, we’re also suspect of the value of one, because one can…

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Make Money Monday: The Done With You Legal Business Model

For years, legal futurists have lamented that the legal profession hasn’t been able to develop fully do-it-yourself products with the same widespread adoption rate as Turbotax. Most commentators blame outdated ethics rules and protectionism for the lack of success but in truth, the fault lies with clients.   Because many clients don’t want a DIY solution…

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